Project Details: Earn More With Commercial
Context & Strategy:
Faced with a competitive market and slowing residential sales, I developed a campaign to attract agents interested in commercial real estate – a niche with higher income potential but limited training options. The strategy centred on positioning our brokerage as the solution to this gap.
Execution & Impact:
I led the campaign end-to-end: creating Meta and YouTube ads focused on income growth, building a custom landing page to capture leads, and nurturing prospects with targeted Mailchimp email flows. The campaign culminated in a live seminar showcasing our commercial expertise, resulting in 60+ agent sign-ups for follow-up and onboarding 10 new agents within 15 days, validating a new recruitment strategy for the brokerage.
Budget & Lead Cost:
The campaign ran on a lean budget of $400 total, achieving impressive results with a cost per lead of approximately $5.83. This efficient spend demonstrated a strong targeting and messaging strategy, maximizing ROI by converting high-quality leads into agent sign-ups.
Marketing Materials
Timeline & Execution
May 12, 2025.
May 19, 2025.
June 5, 2025.
Developed a strategy targeting experienced residential agents stalled in a slow market, highlighting higher commercial commissions and positioning our brokerage as the solution with the support and training they need.
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Created visuals and video ads showcasing income growth through our brokerage’s commercial support and training
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Built a simple, scrollable Wix landing page with an integrated Facebook pixel
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Wrote ad copy addressing agent pain points with phrases like “earn more” and “experience your full potential”
Launched and managed the campaign across multiple platforms to drive agent sign-ups efficiently within budget
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Ran Facebook, Instagram, and YouTube ads with a $400 budget
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Directed traffic to the landing page form with Facebook pixel tracking for optimization
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Set up Mailchimp automated emails for RSVP confirmations and event reminders
Hosted the in-person seminar to engage agents and showcase our brokerage’s commercial expertise.
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Welcomed agents, gave office tours, and explained brokerage offerings
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Seminar led by Sarbjit Bath with guest speaker Dildeep Grewal on commercial lending
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Resulted in 10 agents booking broker meetings
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Sent follow-up thank-you email to attendees the next day