Project Details: Escape To Wasaga Beach.
Context & Strategy:
This project was initiated at the request of two agents who needed marketing support to generate qualified buyer leads for Riverscape, a new pre-construction townhome development in Wasaga Beach. Targeting empty nesters seeking a low-maintenance, waterfront lifestyle, I developed a lead generation strategy that positioned the project as the perfect blend of serene living and modern convenience
Execution & Impact:
Using A/B testing, we refined messaging for optimal results. All ads directed to in-platform lead forms for easy follow-up. Targeting adults 60+ in Hamilton, ON, we kept the audience narrow to maximize re-targeting. The campaign generated 17 qualified leads, exceeding goals and building a strong sales pipeline.
Budget & Lead Cost:
The campaign ran on a $250 budget, achieving an average cost per lead of ~$14.71, delivering strong ROI with high-quality buyer leads.
Marketing Materials
Timeline & Execution
June 16, 2025.
June 19, 2025.
July 3, 2025.
Met with both agents to understand the Riverscape project vision and gather all necessary marketing assets. The days following the meeting I focused on building high-quality visuals and messaging to attract qualified leads.
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Filmed & Edited agent video to introduce the project
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Designed carousel ad visuals for Facebook and individual image ads
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Wrote compelling ad copy positioning Riverscape as the ideal retirement escape from the city
Worked directly with agents to ensure seamless campaign execution.
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Met with agents to set up the Meta lead generation campaign using in-platform forms to collect buyer leads efficiently
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Targeting: Adults aged 60+ in Hamilton, ON, with narrowed interests in downsizing, retirement, and waterfront living
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Set up in-platform lead forms on Facebook and Instagram to simplify the conversion process
The campaign ended on July 3, 2025.
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Monitored leads as they came in
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Helped agents craft follow-up emails for contacts who couldn’t be reached by phone
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Guided agents on importing new contacts into their CRM system (Back At You) for streamlined follow-up